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Programmatic advertising is the automated buying and selling of online advertising. It is seen as the start of future of advertising on the web and networks of the world. Targeting tactics are used to segment audiences using data so that advertisers only pay for ads delivered to the right people at the right time, and depend less on the “THROWING DARTS AT A BOARD” method of digital advertising.
Digital Ad Genius utilizes one of the largest programmatic advertising platforms in the world to run campaigns for our clients that generate the lowest cost per lead and the greatest lead to conversion rates ever seen.
Some reasons why Programmatic is an ultra-effective marketing tool
1.
Device Targeting:
– Mobile
– Tablet
– Laptop
– Desktop
– Smart TV
2.
Geography:
– Address
– Zip Code
– State
– DMA
– County
3.
System/Browser:
– iOS
– Android
– Windows
– Chrome
– Safari
4.
Search Data:
– Live/Active
– Past/Recency
– Relevant Content
– Behavior
– Pages Visited
5.
Ad Variety:
– Search PPC
– Display
– Video
– OTT/CTV
* All Addressable
6.
Ad Options.
– Retargeting
– Geofencing
– Keywords
– Contextual
– Remarketing
Programmatic advertising is not an ad network – rather it is an automated way of buying advertising space via algorithm-based technology to get the most accurate ad placement in the fastest time at the best price. Programmatic advertising is sold via ad exchanges. Publishers offer ad space to be bought programmatically, and advertisers enter automated bids to buy programmatic ad space in real time according to advanced analytics that help determine where to place the ad and get the most impressions for the best bid. It’s all done in an instant on an ad exchange, of which there are dozens.