SOCIAL MEDIA ADS
Social network advertising, also social media targeting, is a group of terms that are used to describe forms of online advertising that focus on social networking services. One of the major benefits of this type of advertising is that advertisers can take advantage of the users’ demographic information and target their ads appropriately.
Social media targeting combines current targeting options (such as geotargeting, behavioral targeting, socio-psychographic targeting, etc.), to make detailed target group identification possible. With social media targeting, advertisements are distributed to users based on information gathered from target group profiles.
Social network advertising is not necessarily the same as social media targeting. Social media targeting is a method of optimizing social media advertising by using profile data to deliver advertisements directly to individual users. Social network advertising refers to the process of matching social network users to target groups that have been specified by the advertiser.
People who use social networking sites get their various information about themselves, including their age, gender, interests, and location stored on the servers of the social media companies. This stored information allows advertisers to create specific target groups and individualize their advertisements. The advantage for advertisers is that their ads can reach to a specific set of audience who are interested in the product or service. The advantage for users is that they can see ads that are relevant to their interest.
Facebook, Instagram, Twitter, LinkedIn, Pinterest and SnapChat are some of the most popular when it comes to conversions and exposure today. Digital Ad Genius offers Social Media Advertising Campaign Management Services which include development of pages, content posting and paid advertising solutions on each of the popular options our clients select.
The setup fee is $1,000 per campaign/platform. The monthly management fee is $1,000 per campaign/platform.
Social network advertising is not necessarily the same as social media targeting. Social media targeting is a method of optimizing social media advertising by using profile data to deliver advertisements directly to individual users. Social network advertising refers to the process of matching social network users to target groups that have been specified by the advertiser.
People who use social networking sites get their various information about themselves, including their age, gender, interests, and location stored on the servers of the social media companies. This stored information allows advertisers to create specific target groups and individualize their advertisements. The advantage for advertisers is that their ads can reach to a specific set of audience who are interested in the product or service. The advantage for users is that they can see ads that are relevant to their interest.
Facebook, Instagram, Twitter, LinkedIn, Pinterest and SnapChat are some of the most popular when it comes to conversions and exposure today. Digital Ad Genius offers Social Media Advertising Campaign Management Services which include development of pages, content posting and paid advertising solutions on each of the popular options our clients select.